AI SMS Prospecting for Off-Market Leads

Do not index

How to Use AI SMS to Engage County Records and Prospect Homeowners for Selling Opportunities

In the real estate industry, finding motivated sellers is a cornerstone of successful deal-making. One innovative and highly effective strategy that’s gaining traction is leveraging AI-powered SMS systems to engage homeowners based on county records. By combining public data with cutting-edge AI technology, you can streamline your outreach efforts, personalize communications, and ultimately increase your chances of securing valuable leads.

Understanding the Power of County Records

County records are a goldmine of information for real estate professionals. These records often include details about property ownership, liens, notices of default, probate cases, and even pre-foreclosures. Accessing this data can provide you with a list of potentially motivated sellers who might be open to selling their property under the right circumstances.

However, the challenge lies in reaching out to these homeowners in a way that feels natural, engaging, and non-intrusive. This is where AI-powered SMS systems come into play.

Crafting Personalized AI Prompts

Personalization is more than just using a homeowner’s name in a message. It’s about understanding their unique situation, providing relevant information, and offering solutions that resonate with their needs. When dealing with sensitive cases like foreclosure, personalization becomes even more critical.

County records provide a wealth of data, from ownership details to specific circumstances like foreclosure filings. By tapping into this information, you can create AI prompts that address each homeowner’s situation directly. For example, if a foreclosure notice has been filed by a specific party, your AI SMS can guide the homeowner towards contacting that party to negotiate a payment plan before considering selling.

Here’s how you can craft personalized AI prompts for different scenarios:

1. Foreclosure Notice Prompts

Scenario: A homeowner has received a foreclosure notice from a lender.

AI Prompt: “Hi [Homeowner's Name], I noticed that there’s a recent foreclosure notice on your property filed by [Lender's Name]. If you’re exploring your options, one approach could be contacting them directly to discuss a potential payment plan. If you need any assistance or are considering other options, feel free to reach out. We’re here to help on your terms.”

2. Notice of Default Prompts

Scenario: A homeowner is at risk of foreclosure due to missed payments.

AI Prompt: “Hello [Homeowner's Name], it looks like a Notice of Default was recently filed for your property. I understand that times can be tough. If you’re considering discussing your options or just need some guidance, I’m here to assist whenever you’re ready. Let’s find a solution that works for you.”

3. Probate Property Prompts

Scenario: A property is listed in probate, often involving heirs who might be interested in selling.

AI Prompt: “Dear [Heir's Name], I see that the property at [Property Address] is currently in probate. This can be a complex process, and you might have questions or need assistance in managing the estate. If selling the property is something you’re considering, I’m here to make the process as smooth as possible. Let me know how I can support you.”

4. Lien or Tax Delinquency Prompts

Scenario: A homeowner has an active lien or is behind on property taxes.

AI Prompt: “Hi [Homeowner's Name], I noticed there’s an outstanding lien/tax issue on your property. Handling these situations can be overwhelming, but there are options available. If you’re interested in exploring ways to resolve this, or even considering selling, I’d be happy to discuss how I can assist you.”

The Importance of TCPA Compliance

When implementing an AI SMS strategy, it's essential to consider the legal implications under the Telephone Consumer Protection Act (TCPA). The TCPA regulates telemarketing calls, text messages, and faxes, requiring businesses to obtain express consent before sending promotional messages.

A recent case discussed on TCPAWorld highlighted a significant legal win for a lead generator who was found not to have violated TCPA by sending home purchase offer texts . This case suggests that under certain conditions, cold texting for prospecting can be considered legal. However, TCPA compliance is complex, and legal interpretations can vary.

It's highly recommended to consult with a legal expert to ensure your outreach efforts are within legal boundaries, as compliance varies by county due to local jurisdiction. Ensuring compliance not only protects your business from potential lawsuits but also fosters trust with your prospects.

Delivering Messages with Empathy and Timing

Homeowners facing financial distress are often dealing with busy schedules and high levels of stress. AI SMS allows you to reach out at times that are convenient for them, and to do so with a tone that is empathetic and supportive. By acknowledging their situation and offering solutions rather than pushing for a sale, you build trust and create a positive relationship from the outset.

Scaling Personalization with AI SMS

The beauty of AI SMS lies in its ability to scale this personalized approach to hundreds or thousands of homeowners, all while maintaining a human touch. By automating the delivery of these tailored messages, you can focus on providing assistance and closing deals, rather than manually crafting each outreach.

Conclusion

Using AI SMS to engage homeowners through county records is a powerful strategy for real estate professionals looking to connect on a personal level with potential sellers. By crafting empathetic, specific messages that speak directly to each homeowner’s situation, you can provide value, build trust, and ultimately increase your chances of success. Just remember to stay informed about TCPA regulations and seek legal advice to ensure your campaigns are both effective and compliant.